Business Toolbox Seminars

The NDCC Business Toolbox Seminar Series features quarterly small business seminars that highlight industry experts who offer current information that the businessperson can put to practical use. The presentations explore timely business issues, and speakers are available immediately following each seminar for questions.

date Tuesday, March 30
time 7:30 - 9:00 am
location North Dallas Chamber of Commerce, 10707 Preston Road

topic "Bridging the Generational Gap"

For the first time in history, communicating with employees means reaching out to four distinct generations: Traditionalists, Boomers, Xers and Millennials. Each group has different values, different experiences, and different expectations. What you used to know about recruiting, retaining, and motivating your employees no longer applies-the entrance of Millennials into the workforce has changed all the rules.

Learn about how the game has changed and reveals what you need to know to sustain a competitive advantage in today's marketplace. Their presentation explains who these generations are and what makes them tick. You'll learn how to: 1) build an effective generational blend for maximum competitive advantage; 2) recruit, retain, and motivate the best talent from each generation ; and 3) craft a branding message that speaks across the generational divide to attract top talent and make them want to stay.

speakers Sherri Elliott-Yeary, author of Ties to Tattoos and CEO of Gen InsYght with co-presenter Paul Wills, SVP of Michaels Wilder

cost $5/members, $15/non-members. Includes continental breakfast. Sorry, you cannot be invoiced for this event. Register now.

sponsors BBVA Compass and Dallas Business Journal

Past seminars have addressed the following topics:

• "Accelerate Your 2010 Business: Plan and Focus"
• "Using Networking and Social Media Tools to Build Your Brand and Grow Your Business"
• "Being Prepared for Times Ahead and Maximizing Your Company's Profitability"
• "Would You Do Business with You?"
• "How to Get Ink"
• "E-Tools for Your Business"
• "Professional Marketing for Small Business - Growing Revenue Efficiently"
• "Financial Crime Awareness"
• "2008 Blueprint for Success"
• "How to Hire the World's Best People and Keep Them"
• "Bend the Golden Rule"
• "Business Financial Quandary: A Banker's Perspective of the Importance of Financial Statements"
• "Sales: It’s What’s for Breakfast, Lunch and Dinner"
• "Engaging Your People to Do Different Things for Better Results"
• "Business Planning for Small Business: A Workshop to Prepare for 2006"
• "Counterfeit Efficiency: The Myths of Business Execution"
• "Rules of Engagement: How to Fully Engage the Employees You Have"
• "Your Business Image: Creating One That Lasts"
• "Employment Law Developments for the Small Business"
• “Marketing for Your Success: Secrets of the Marketing Plan and Direct Mail.”
• "Is Your Small Business at Risk?"
• "From Hyper-Growth to Profitability."
• "Marketing - Recession Proof Your Business."
  

Small Business Committee Chairman:
Judy Bragg
Bragg Resources

Chamber Contact:
Carol Short
Vice President, Public Affairs

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